Photo London, Olympia · The Art Newspaper
Photo London relocates to Olympia for spring fair
Photo London has moved from Somerset House to the Olympia venue in west London, offering exhibitors improved navigation and deal-making opportunities. The new location is designed to maximize exposure for participating galleries.
The fair's relocation marks a significant operational shift, with the Olympia venue offering a more accessible layout compared to the previous Somerset House setting. Exhibitors have expressed optimism about the navigable floor plan, which is expected to facilitate more direct engagement with collectors and dealers. The move reflects the fair's effort to maintain its position as a leading photography-focused art fair while adapting to evolving market demands and attendee preferences.
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