Automotive Design · Wallpaper
Stellantis launches bespoke coachbuilding atelier
Alfa Romeo and Maserati introduce BottegaFuoriserie, a new bespoke coachbuilding service for customised vehicles. The atelier marks a revival of traditional Italian coachbuilding techniques.
Stellantis has established BottegaFuoriserie as a dedicated coachbuilding service allowing Alfa Romeo and Maserati clients to commission bespoke vehicle modifications. The atelier revives historical Italian coachbuilding practices, blending heritage craftsmanship with contemporary automotive engineering. Customers can now elevate standard orders through customisation options that reference the golden era of bespoke Italian automotive design. The service represents a strategic positioning in the luxury automotive market, appealing to collectors seeking exclusive, individually tailored vehicles.
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